This section showcases case studies of work we have done and leadership team experience capabilities.

FMCG | BRAND POSITIONING

 

PROBLEM: Safaricom, one of the first telco players in Kenya was in the no.2 position and needed a strong brand to solidly establish it’s position in the marketplace.

SOLUTION: Proposed the positioning “The Better Option” together with the green visual identity, look and feel.

RESULT: The subsequent campaign which was supported with the per-second billing claim moved Safaricom from no.2 to no.1 position. The original brand identity is still in use today and Safaricom remains the no.1 Kenyan telco.

LESSONS LEARNT: The value of investing in brands.

 EXPERIENCE

SPORTS MARKETING | GENERATE TRIAL

PROBLEM: Ligi Ndogo, a youth football academy, had a base of loyal users but wanted to generate trial amongst new users.

SOLUTION: Based on insights from parent and child focus groups, we planned and executed a lead generation campaign for the holiday season using digital media as the primary form of marketing and communication.

RESULT: The campaign generated x100% more leads than anticipated, requiring us to end the activity before the planned time so that client could handle the volume of leads.

LESSONS LEARNT: Importance of understanding consumers to inform campaign messaging and marketing channel selection.

CASE STUDY

SERVICE | BRAND EXPERIENCE

PROBLEM: Shell needed to increase awareness and trial of V-Power, a premium fuel.

SOLUTION: Proposed a forecourt experiential ‘Formula 1-like’ valet service with consumer education, brand experience and promotional elements.

RESULT: Generated trial of V-Power users, and generated awareness of V-Power benefits amongst of forecourt customers, also achieving the set sales targets.

LESSONS LEARNT: The value of creating experiences for consumers and connecting them with a brand in a personal way.

EXPERIENCE

DEVELOPMENT | COMMUNICATION STRATEGY

PROBLEM: Trademark EA, an aid for trade development agency, required a communications consultant to assist in the development of the program communication strategy.

SOLUTION: Designed and implemented pre-workshop and workshop strategy sessions, and developed the long-term communication strategy and planning documentation.

RESULT: Trademark EA implemented the communications strategy, achieving and maintaining the no.1 aid-to-trade agency position in its sectors of operation.

LESSON LEARNT: The value of integrated communication strategy and communications project management planning.

CASE STUDY

GAMING | REPOSITIONING, RELAUNCH, INTEGRATED MARKETING COMMUNICATIONS

PROBLEM: Pambazuka National Lottery, needed to resolve a brand in crisis with major communication issues.

SOLUTION:  Proposed a new positioning, together with the visual identity, look and feel. Proposed and implemented a  branded Integrated Communications plan including digital marketing on Facebook pages, Twitter and Mobile marketing channels.

RESULT: The campaign had a proposition that gave consumers a reason to buy.

LESSON LEARNT:  Give the consumer a reason to buy by connecting with their values and wants.

 EXPERIENCE